Innovating Consumer Engagement In An Evolving Retail Environment
Singapore’s largest IT and consumer technology show, COMEX Festival 2021, continues to attract top international and local brands eager to engage and excite consumers through innovative event formats
With event experiences being transformed by the global pandemic, the MICE industry has been forced to rethink consumer exhibitions, traditionally high-touch environments, to meet rapidly evolving customer expectations in a post-pandemic low-touch world.
Constellar has strived to exceed these expectations, introducing digital festivalisation for the multi-platform IT Show Festival and Consumer Electronics Exhibition Festival that were held earlier this year; a successful concept that has been sharpened and enhanced for the ongoing COMEX Festival 2021.
Happening over 11 days coinciding with the September school holidays, the COMEX Festival 2021 is an online and offline islandwide extravaganza, bringing consumers unbeatable tech deals from the biggest names in consumer electronics such as Samsung, Microsoft, Challenger and Philips.
The festival features popular highlights in new digitised formats, and leverages an ecosystem of impactful partners to drive an enhanced event experience.
Enhancing Engagement Through New Platforms
For the first time in its 27-year run, COMEX is being co-presented with leading e-commerce platform in Southeast Asia and Taiwan, Shopee, as its exclusive e-marketplace partner.
Chua Wee Phong, Chief Executive (Markets) at Constellar Holdings believes that the partnership cements our commitment to our sponsors, partners and exhibitors to support them with new forms of engagement in an ever-evolving retail environment.
“Consumers today are discovering and purchasing products, finding the best deals, and following brands they support online. Our partnership with Shopee strengthens our promise to bring consumers, fans of COMEX and fellow tech enthusiasts even greater choice, convenience and confidence,” he said.
The partnership has brought new opportunities for shoppers to connect with COMEX merchants on the Shopee platform, as well as new engagement platforms such as the COMEX Super Tech Show, which provides consumers with a whole suite of incredible discounts and daily deals from 5 - 12 September.
COMEX will also joining Shopee during the popular 9.9 shopping date to offer hot deals from participating exhibitors, with a special 9.9 live streaming session from 7PM to 10PM on the COMEX Facebook page to present fantastic offers and live demonstrations for consumers.
Connecting Exhibitors And Brands To Consumers
Offering consumers choice, and access, are key success factors for any event. Over 150 brands and 60 exhibitors have joined the COMEX Festival 2021, including homegrown heroes such as Creative, Aftershock PC, Omnidesk, Royale Ergonomics, Invader PC and Dreamcore, who have announced new products and COMEX-exclusive launches during the festival.
“As one of Singapore's largest IT and consumer technology fairs, COMEX acts as an enabler for Omnidesk, providing outreach and exposure to existing and potential customers on the latest offerings Omnidesk has,” said Jason Tay, Head of Growth & Strategy at Omnidesk.
Eugene Lim, Co-Founder of Dreamcore Custom PCs, sees COMEX as the ideal platform to reach a growing consumer audience. “As a homegrown brand, we've had the pleasure to participate in every COMEX since our launch in 2017. Being able to connect seamlessly with our audience is critical to a brand like ours, and we can't wait to share the exciting custom PC deals and promotions that we've put together specially for COMEX,” he said.
Easy access to exclusive deals and daily offers throughout its 11-day run is a click or two away via a free digital brochure featuring a comprehensive list of the festival’s promotions and launches.
By working closely with our partners and exhibitors, and understanding changing consumer demands through data analytics and insights, Constellar will continue to build innovative B2C and B2B event experiences that become catalysts for elevated customer engagement.