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Transforming The Next Generation of MICE

Mixing virtual and physical experiences for Hybrid Events at the Singapore EXPO & MAX Atria

What does staying adaptable mean in the MICE industry?

From April 24 mid to large scale events will be safely and progressively staged with up to 750 persons at conferences and exhibitions. As the vaccination roll-out continues momentum and we enter another phase of reopening, we’re excited to see how event experiences will be redesigned in Singapore. How have event planners and venue providers adapted, and are they ready to disrupt the status quo and boldly go where others haven’t?

One year ago we couldn’t have imagined broadcasting from studios we built from scratch for a 60,000-strong global audience. We never thought we would provide critical support to Singapore’s healthcare eco-system as a Community Care Facility hosting a community of care providers we were working with for the first time. And in 2021 we, as part of a Temasek-led consortium, opened the world’s first Business Travel eXchange, Connect@Changi.

What we learnt is what seems like the impossible becomes possible if you’re in good company. We are proud to be working again with partners dedicated to restarting business travel and meetings in a safe and calibrated manner, and looking forward to making new connections with like-minded partners excited to transform together.